Website Redesign / UX/UI Design / Shopify / E-commerce / Responsive Design
Contributed to the redesign of Club Tattoo's Shopify website, focusing on improving the user experience and visual presentation of its extensive artist portfolio. The project involved rethinking portfolio navigation, image galleries, filtering, and content organization to create a more intuitive and engaging browsing experience.
Developed responsive layouts and refined interface components with an emphasis on usability, visual consistency, and accessibility across devices. The resulting design direction balanced Club Tattoo's bold brand identity with a cleaner, more structured digital experience, making it easier for visitors to explore artists and their work.
Agency: Prosperia Marketing
Role: UX/UI Designer
Client: Club Tattoo
Website: clubtattoo.com
Brand Identity / Website Design / UX/UI Design / Digital Experience
Developed brand identity and digital design solutions for WISDM, creating a cohesive visual experience across the platform's website and practitioner onboarding process. The project brought together branding, user experience strategy, and visual design to establish a consistent, approachable digital presence.
Designed intuitive onboarding experiences to help guide practitioners through the platform, with an emphasis on clear information hierarchy, thoughtful user flows, and ease of navigation. Additional work included website design and image refinement, ensuring a polished and consistent visual presentation across digital touchpoints.
Agency: NVOK
Role: Brand & UX/UI Designer
Client: WISDM
Website Design / UX/UI Design / Responsive Design / E-commerce
Collaborated with NVOK on the digital design of CHARLÍS Beauty, a luxury skincare brand, helping create a refined online experience that reflected the brand's sophisticated visual identity. The project focused on combining elegant aesthetics with intuitive functionality to showcase products and support a seamless e-commerce experience.
Contributed to responsive layouts, visual hierarchy, typography, and product presentation, ensuring the design remained cohesive across desktop and mobile experiences. The approach balanced premium brand storytelling with usability, creating an engaging digital environment that emphasized both beauty and functionality.
Agency: NVOK
Role: UX/UI Designer
Client: CHARLÍS Beauty
Website: charlis.beauty
Website Design / UX/UI Design / Responsive Design / Digital Accessibility
Led the UX/UI design of the ROMTherapy website, creating a cohesive, responsive digital experience with an emphasis on usability, accessibility, and clear communication. The project focused on translating the brand's identity into an intuitive website that made information easy to navigate and understand.
Developed desktop and mobile layouts with careful attention to information hierarchy, typography, and consistent visual presentation. Accessibility considerations were integrated throughout the design process, with particular attention to ADA-conscious design principles, helping create an inclusive and user-friendly experience across devices.
Agency: NVOK
Role: Lead UX/UI Designer
Client: ROMTherapy
Website Design / UX/UI Design / Digital Product Design / Print Design / Brand Collateral
Designed digital experiences and print collateral for Cadre, a high-end residential construction company, extending its established brand identity across both digital and physical touchpoints. The work included the cadreCare website and supporting marketing materials, creating a cohesive visual experience that reflected the company's commitment to craftsmanship, quality, and premium service.
Developed the cadreCare digital experience with an emphasis on intuitive navigation, clear information hierarchy, and a refined interface that communicates the benefits of luxury property maintenance. Complementary print collateral incorporated thoughtful typography, structured layouts, and consistent brand elements, ensuring a unified visual identity across customer-facing materials.
Agency: NVOK
Role: Visual Designer / UX/UI Designer
Client: Cadre / cadreCare
Website: cadrecare.app
Brand Identity / Website Design / UX/UI Design / Marketing Collateral
Developed a cohesive visual identity and digital presence for Elizabeth Renovations Real Estate, creating a distinctive brand experience across print and digital platforms. The project included brand identity design, a responsive website, business cards, and social media creative, all designed to establish a consistent and recognizable visual presence.
From initial branding through website design and marketing materials, I focused on thoughtful typography, clean layouts, and a unified visual language that reflected the company's professional approach to real estate. The result was a versatile brand system that maintained consistency across customer touchpoints while supporting the company's marketing and communication needs.
Role: Brand & Digital Designer
Client: Elizabeth Renovations Real Estate
Website: renovationsrealestate.com/
Website Design / Art Direction / UX/UI Design
Led the visual design team in creating a responsive website for Synchrony HOME, a consumer financing platform connecting customers with retailers nationwide. Working within established brand guidelines, I translated the client's visual identity into a cohesive digital experience that balanced brand consistency, intuitive navigation, and business objectives.
Designed comprehensive desktop and mobile experiences with a focus on clear information hierarchy, engaging visual storytelling, and guiding users through the customer journey. The result was a polished, user-focused website designed to encourage engagement and support conversion.
Agency: Look Listen
Role: Lead Visual Designer
Client: Synchrony HOME
Brand Development / Packaging Design / Art Direction / Marketing Collateral
As Senior Graphic Designer at The KONG Company, I played a key role in shaping and executing the visual presence of one of the world's most recognized pet product brands. My work encompassed virtually every aspect of the company's creative output, including retail packaging, website design, product catalogs, retail planograms, presentations, logos, brochures, and marketing collateral.
Working across an extensive product portfolio, I developed cohesive visual solutions that strengthened brand consistency across retail, digital, and print environments. From initial concepts through final production, I combined creative direction, thoughtful design, and meticulous attention to detail to deliver work that supported the brand at every customer touchpoint.
Role: Senior Graphic Designer
Company: The KONG Company
Website: kongcompany.com
Website Design / UX/UI Design / Responsive Design / Digital Accessibility
Led the UX/UI design of the Champions for Kids website, creating a cohesive, responsive digital experience that reflected the organization's mission and visual identity. The project involved designing the complete website experience, with an emphasis on intuitive navigation, clear content organization, and engaging visual communication.
Developed desktop and mobile layouts with careful attention to typography, information hierarchy, and accessibility. ADA-conscious design principles informed the approach, helping create an inclusive, user-friendly experience that maintained visual consistency and made important information easier to access across devices.
Agency: Prosperia Marketing
Role: Lead UX/UI Designer
Client: Champions for Kids
Website: azchampions.org
Email Marketing / Digital Campaigns / Art Direction
Developed promotional email creative for a series of collaborative marketing campaigns between Marvel and Synchrony Bank, bringing together the excitement of one of the world's most recognizable entertainment brands with consumer financial services.
Projects included campaigns supporting the theatrical release of Black Panther and New York Comic Con 2018. Working within established brand guidelines, I combined bold cinematic imagery, engaging typography, and clear promotional messaging to create visually compelling email experiences. Each campaign balanced Marvel's distinctive visual identity with Synchrony's marketing objectives, maintaining brand consistency while capturing the unique energy of each event.
Agency: Look Listen
Role: Visual Designer
Clients: Marvel / Synchrony Bank
Website Design / Art Direction / UX/UI Design
Led the visual design of the Synchrony Car Care website redesign and companion Blog Hub, creating cohesive, responsive digital experiences that supported the brand's consumer financing services and content marketing initiatives.
Working within established brand guidelines, I developed desktop and mobile designs with an emphasis on intuitive navigation, clear information hierarchy, and visual consistency. The main website focused on creating a streamlined customer experience, while the Blog Hub introduced an engaging editorial environment for automotive-related content. Together, the projects demonstrated a unified design approach that balanced brand integrity, usability, and business objectives.
Agency: Look Listen
Role: Lead Visual Designer
Client: Synchrony Car Care
Website Design / UX/UI Design / Art Direction
Led the visual design of the JCPenney Credit Card landing page for Synchrony Bank, creating a responsive digital experience that balanced established brand guidelines with a clear, intuitive customer journey.
Beyond visual design, I helped shape the site's information architecture and content hierarchy, strategically organizing information to guide users toward relevant credit card benefits, account resources, and next steps. Developed comprehensive desktop and mobile designs with an emphasis on usability, visual consistency, and a seamless experience across devices.
Agency: Look Listen
Role: Lead Visual Designer
Client: JCPenney / Synchrony Bank
