Brand Identity / Website Design / UX/UI Design / Digital Experience

Developed brand identity and digital design solutions for WISDM, creating a cohesive visual experience across the platform's website and practitioner onboarding process. The project brought together branding, user experience strategy, and visual design to establish a consistent, approachable digital presence.

Designed intuitive onboarding experiences to help guide practitioners through the platform, with an emphasis on clear information hierarchy, thoughtful user flows, and ease of navigation. Additional work included website design and image refinement, ensuring a polished and consistent visual presentation across digital touchpoints.

Agency: NVOK
Role: Brand & UX/UI Designer
Client: WISDM

Website Design / Art Direction / UX/UI Design

Led the visual design team in creating a responsive website for Synchrony HOME, a consumer financing platform connecting customers with retailers nationwide. Working within established brand guidelines, I translated the client's visual identity into a cohesive digital experience that balanced brand consistency, intuitive navigation, and business objectives.

Designed comprehensive desktop and mobile experiences with a focus on clear information hierarchy, engaging visual storytelling, and guiding users through the customer journey. The result was a polished, user-focused website designed to encourage engagement and support conversion.

Agency: Look Listen
Role: Lead Visual Designer
Client: Synchrony HOME

Brand Identity / Website Design / UX/UI Design / Marketing Collateral

Developed a cohesive visual identity and digital presence for Elizabeth Renovations Real Estate, creating a distinctive brand experience across print and digital platforms. The project included brand identity design, a responsive website, business cards, and social media creative, all designed to establish a consistent and recognizable visual presence.

From initial branding through website design and marketing materials, I focused on thoughtful typography, clean layouts, and a unified visual language that reflected the company's professional approach to real estate. The result was a versatile brand system that maintained consistency across customer touchpoints while supporting the company's marketing and communication needs.

Role: Brand & Digital Designer
Client: Elizabeth Renovations Real Estate

Website Design / UX/UI Design / Responsive Design / Digital Accessibility

Led the UX/UI design of the ROMTherapy website, creating a cohesive, responsive digital experience with an emphasis on usability, accessibility, and clear communication. The project focused on translating the brand's identity into an intuitive website that made information easy to navigate and understand.

Developed desktop and mobile layouts with careful attention to information hierarchy, typography, and consistent visual presentation. Accessibility considerations were integrated throughout the design process, with particular attention to ADA-conscious design principles, helping create an inclusive and user-friendly experience across devices.

Agency: NVOK
Role: Lead UX/UI Designer
Client: ROMTherapy

Email Marketing / Digital Campaigns / Art Direction

Developed promotional email creative for a series of collaborative marketing campaigns between Marvel and Synchrony Bank, bringing together the excitement of one of the world's most recognizable entertainment brands with consumer financial services.

Projects included campaigns supporting the theatrical release of Black Panther and New York Comic Con 2018. Working within established brand guidelines, I combined bold cinematic imagery, engaging typography, and clear promotional messaging to create visually compelling email experiences. Each campaign balanced Marvel's distinctive visual identity with Synchrony's marketing objectives, maintaining brand consistency while capturing the unique energy of each event.

Agency: Look Listen
Role: Visual Designer
Clients: Marvel / Synchrony Bank

Brand Development / Packaging Design / Art Direction / Marketing Collateral

As Senior Graphic Designer at The KONG Company, I played a key role in shaping and executing the visual presence of one of the world's most recognized pet product brands. My work encompassed virtually every aspect of the company's creative output, including retail packaging, website design, product catalogs, retail planograms, presentations, logos, brochures, and marketing collateral.

Working across an extensive product portfolio, I developed cohesive visual solutions that strengthened brand consistency across retail, digital, and print environments. From initial concepts through final production, I combined creative direction, thoughtful design, and meticulous attention to detail to deliver work that supported the brand at every customer touchpoint.

Role: Senior Graphic Designer
Company: The KONG Company

Website Design / Art Direction / UX/UI Design

Led the visual design of the Synchrony Car Care website redesign and companion Blog Hub, creating cohesive, responsive digital experiences that supported the brand's consumer financing services and content marketing initiatives.

Working within established brand guidelines, I developed desktop and mobile designs with an emphasis on intuitive navigation, clear information hierarchy, and visual consistency. The main website focused on creating a streamlined customer experience, while the Blog Hub introduced an engaging editorial environment for automotive-related content. Together, the projects demonstrated a unified design approach that balanced brand integrity, usability, and business objectives.

Agency: Look Listen
Role: Lead Visual Designer
Client: Synchrony Car Care

Print Design / Marketing Collateral / Brand Implementation

Designed a collection of print and marketing collateral for Cadre, a high-end residential construction company specializing in luxury homes. Working within established brand guidelines, I translated the company's visual identity into sophisticated, cohesive materials that reflected the quality and craftsmanship associated with its work.

With an emphasis on refined typography, thoughtful layouts, and careful attention to detail, I created collateral that maintained brand consistency while allowing the company's projects and architectural imagery to take center stage. Each piece was designed to reinforce Cadre's premium positioning and deliver a polished, professional brand experience.

Role: Graphic Designer
Client: Cadre

Website Design / UX/UI Design / Responsive Design / Digital Accessibility

Led the UX/UI design of the Champions for Kids website, creating a cohesive, responsive digital experience that reflected the organization's mission and visual identity. The project involved designing the complete website experience, with an emphasis on intuitive navigation, clear content organization, and engaging visual communication.

Developed desktop and mobile layouts with careful attention to typography, information hierarchy, and accessibility. ADA-conscious design principles informed the approach, helping create an inclusive, user-friendly experience that maintained visual consistency and made important information easier to access across devices.

Agency: Prosperia
Role: Lead UX/UI Designer
Client: Champions for Kids

Website Design / UX/UI Design / Art Direction

Led the visual design of the JCPenney Credit Card landing page for Synchrony Bank, creating a responsive digital experience that balanced established brand guidelines with a clear, intuitive customer journey.

Beyond visual design, I helped shape the site's information architecture and content hierarchy, strategically organizing information to guide users toward relevant credit card benefits, account resources, and next steps. Developed comprehensive desktop and mobile designs with an emphasis on usability, visual consistency, and a seamless experience across devices.

Agency: Look Listen
Role: Lead Visual Designer
Client: JCPenney / Synchrony Bank