Samoe is a small company that produces quality handbags and accessories for a sophisticated set of consumers. They specialize in innovation and quality.
The owner of Samoe approached me looking for a mark that was more sophisticated than the mark they were using. They wanted a mark that made them more confident competing in a market already saturated with companies going for sophisticated. What was created is an elegant, light feeling mark that speaks more to where their brand should be, and where it ultimately wants to go.