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Picture Perfect Pets

The Picture Perfect Pets logo was designed in conjunction with the KONG Company for an art contest sponsered by for kids. The contest had an amazing response and the art work done by the children was nothing short of spectacular.

I wanted the mark to be playful and inviting. The silhouette of a non descript pet in front of fanning, colorful picture frames seemed like a creative way of graphically depict the contest. The thought was, when they see the logo, they could project an image of their pet into the winning picture frame.

Typography, Illustration, Design