Henriksen Amplifiers, a division of Henriksen Inc. was established in 2006 with the sole purpose of producing an amplifier specifically designed for the working jazz musician. I was contacted to create a unique mark specially designed to pay homage to the founder. The owner, an avid jazz aficionado and musician, would frequently find himself enjoying a drink and sitting in with local and national jazz musicians at the one and only “El Chapultepec”. A club that has defined jazz in Denver for over three decades.
It was decided to graphically represent the club’s namesake with an illustration and incorporate elements iconic to music and jazz itself in the typography. The final mark ties in the heritage of both the company and the environment which spawned it’s creation.
Illustration, Typography, Design