400 Square Feet
400 Square Feet is a collective of videographers and photographers making magic out of their shared studio space of 400 square feet. Working with Affect, we designed an identity using a square and bold typeface. The site is still in development but excited to launch and see where it goes.
The idea for the mark is centered around a quote the owner is fond of – “you need two lights for every coffee and ale house, a glass lantern on the outside and a woman inside”. For me, the quote conjures up days long past when the pub or local coffee house were central to a community. With European flair and a little aging effect on the mark itself, I believe they are well on their way to the goal aesthetic.